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Financial Literacy: Marketing Research

Дата публикации: 15.02.2023

Маркетинговые исследования в бизнесе

Director of the consulting company ASER Oleg Ilyin, visiting, shared his knowledge and cases in the field of marketing research and answered the following questions:

– Does a business need to conduct market research?
– What are the main sources of information for research?
– What is the structure of marketing research?
– How can market capacity be calculated?

Oleg revealed these and other points related to marketing research, citing examples from real projects of the company.

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