“Recently, in Belarus, the number of requests from companies to assess the brands they own has been growing,” Vladislav Bolbatovsky and Vladislav Kapota, specialists of the ASER consulting company, share their observations. “But it is difficult to assess the brand of a company that operates exclusively in the domestic market of a developing country, because statistics on the leading representatives of the industry in the world will be irrelevant.”
How to assess the brand, why it is important for business and how strongly (in monetary terms) the jurisdiction of the company affects the brand value – said the ASER experts using the example of a large Belarusian bank.
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